A never-connected-yet new Homey bridge doesn’t need factory reset. Your wifi gear probably is “too modern”. Yeah really…
This post below, aimed a the previous Pro model, contains important and useful info for the Homey bridge:
(TL;DR: the bridge expects an old fashioned 2.4GHz only wifi signal, like if it were 2001, along with a straight forward SSID, and a not-too-complicated password)
By the way, you don’t need a bridge to start using Homey Cloud.
It is only a box which extends Homey Cloud with local radio protocols like zigbee/zwave/Ble/IR/433MHz
