If I may offer some feedback regarding your marketing — or more specifically, your after-sales communication — it would be this: underpromise and overdeliver, not the other way around.
This past week, I received emails with subject lines like “Your Homey Energy Dongle is on its way.” Understandably, I got excited. However, the body of the email stated that shipping was merely expected in a few days — not that it had actually shipped.
Then, on the day I believed it would ship, I received yet another email. I thought, “Great, it’s finally shipped!” But no — the email simply said you would start shipping that day. As of now, my order still hasn’t shipped, despite placing it immediately after pre-orders opened.
Do you realize how frustrating this is for loyal customers?
We all understand that marketing sometimes paints a prettier picture — that’s just the nature of business. But making promises to customers after they’ve already bought your product, and then failing to meet them, creates distrust and damages your brand’s reputation.
Frankly, after several disappointing experiences, I won’t be pre-ordering anything from Homey again. You’ve lost my trust, and that’s not easy to rebuild.
Please rethink how you handle communication with your existing customers. Expectations matter — and right now, you’re setting them poorly.
