Seeking Insight on the Target Audience of the Homey App

Hello Homey Forum Members!

I hope this message finds you well. I am currently working on a school project that involves analyzing the target audience for the Homey app, and I would greatly appreciate your insights and opinions.

The Homey app has gained popularity in recent years for its innovative features and home automation capabilities. To better understand its target audience, I have a few questions I’d like to discuss with the community:

  • How would you describe the typical user of the Homey app? Are they tech-savvy individuals or a diverse mix of people?

  • What do you believe motivates people to use the Homey app? Is it convenience, energy savings, security, or other factors?

  • What are the key demographics and psychographics of the Homey app’s target audience? (e.g., age, income, lifestyle, preferences)

Your valuable insights will greatly contribute to my school project; your participation is immensely appreciated. :slight_smile:

Thank you in advance for your time and assistance.

Best regards,