You’ll need a NeoPixel (WS2812B) LED strip and a controller that can handle them. A regular RGBW LED strip can only handle one color at a time for the entire strip, you can’t use it to show different colors on different segments like you’re showing in the photo.
Perhaps this is a good starting point: [App] D.A.L.O.R - Digitally Addressable LEDs On Rest
